November 13, 2025
Redefining Celebration: Raising the Bar
Listen here:
When entrepreneur Abbie Romanul decided to quit drinking eight years ago, she wasn’t just changing a habit; she was reshaping her life. In this inspiring conversation, Abbie shares how her personal decision to stop drinking became the spark behind Raising the Bar, the first and only zero-proof cocktail subscription box in the U.S.
Notes
In this episode, you’ll meet Abbie Romanul, an entrepreneur and sandwich-generation warrior who made big changes for herself, and inspired an untapped (no pun intended) market for people just like her – stepping away from alcohol but not wanting to be left out of the joy that often goes along with it. Host Kathy Vines talks with Abbie about what it means to navigate a “gray area” relationship with alcohol, one that doesn’t fit the old labels of “alcoholic” or “normal drinker.” Abbie opens up about the stigma she faced in corporate culture and how that experience motivated her to build something that made mindful celebration both inclusive and elevated.
Their conversation touches on much more than business. It’s about growth, identity, and the courage to redefine yourself in midlife. Abbie shares what it took to launch a company while parenting, caregiving, and recalibrating her sense of purpose, and how she found strength in honoring her own boundaries while deeply steeped in the demands of the sandwich generation.
Listeners will come away with a deeper understanding of how self-awareness and courage at any age can transform personal challenges into purpose-driven innovation and how redefining success often starts with saying no to what no longer serves you.
Key Takeaways
- Reinvention can start with one small, honest choice.
Abbie’s decision to quit drinking wasn’t about hitting rock bottom; it was when she realized she wanted something better, and that being served was no longer serving her. - Purpose can come from the gaps we notice in our own lives.
When Abbie saw how hard it was to celebrate without alcohol, she didn’t just wish for a solution, she created one. - Celebration doesn’t require alcohol.
The ethos behind Raising the Bar emphasizes inclusivity, creativity, and joy, offering alternative ways to celebrate without compromise. - Entrepreneurship can create unexpected freedom.
Abbie shares how starting her business gave her flexibility to be fully present for her family, especially during her mother’s illness, showing that running your own venture can offer life-altering autonomy. - “One day at a time” is a mantra for more than just recovery.
The AA phrase resonated with Abbie as a life philosophy, helping her navigate emotional, professional, and personal challenges without being overwhelmed by the big picture. - Curating life is a conscious act.
Abbie’s story illustrates that creating a fulfilling life requires intentional choices, especially for women balancing multiple roles.
Resources and Links
Find out more about Raising the Bar: weareraisingthebar.com
instagram @weareraisingthebar.com
Special Offer For Surfers!
Surfing the Quicksand Listeners: Don’t forget that code for Raising the Bar! Use SURFING20 to get 20% off your first order with Raising the Bar at weareraisingthebar.com. Code is usable through May 31, 2026.
About Abbie
Abbie Romanul is an entrepreneur and the co-founder and CEO of Raising the Bar, redefining how people celebrate with elevated zero-proof cocktails. After quitting drinking, Abbie saw an unmet demand for elevated zero-proof experiences and turned it into a business opportunity. She leveraged her deep marketing expertise and created a brand that makes inclusive celebration both accessible and aspirational.
Since launching in 2020, Raising the Bar has grown into a multi-million-dollar e-commerce subscription business. With 70+ innovative cocktail kits and partnerships with leading non-alcoholic brands, Raising the Bar is helping thousands of individuals and businesses celebrate with sophistication, creativity, and connection, no alcohol required. A passionate advocate for the zero-proof space, female founders, and purpose-driven business, Abbie has been featured on Forbes, BevNet and leading podcasts.